SEO

What is SEO ?

Every search engine has a different way of indexing websites and pages. This is why different search engines produce different results for the same exact search. Since Google is the most-used search engine in the world, we will focus on Google SEO (search engine optimization) internet marketing strategies for this tutorial.

• Want to know where your site ranks in Google? Click here to find out your current Google search engine ranking, and what keywords people are using to find your site (which you can use in the first step).  Jot down your current ranking, and about a month after performing SEO adjustments check to see if your ranking has improved.

• Except for the engineers of Google, no one knows exactly how Google ranks content. So, it's up to the rest of us to find out by trial and error. What has been proven, is that if you're understood by Google, it makes it easier for your site to be indexed so that you can achieve a higher ranking, increased traffic, and (hopefully) more sales.

SEO is not difficult to do, however, it is time consuming and does require commitment. To make your organic SEO process easier, we've outlined the following Google SEO strategies that have worked to optimize our online businesses.

SEO is a fundamental part of search engine marketing (SEM). It requires constant updating and continuous attention of the website content for solid, long-term effective results. 'Natural' Search Engine Optimization (SEO) is the practice of guiding the design and development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected search key word phrases.

It is common that search engine rankings go up and down all the time. Many webmasters are unsure what they have to do to keep their web sites at the top of the search engine result pages. There are two main factors that influence the rankings of your web pages. This typically includes:

• On Page Optimization
• Off Page Optimization